What is a new role being introduced in fire departments to handle their social media?

The role being introduced in fire departments to handle their social media is commonly referred to as a social media manager. This position is designed to specifically focus on managing the department’s online presence, including creating content, engaging with the community, and monitoring interactions across various social media platforms.

As social media becomes an increasingly vital tool for communication and engagement with the public, having a dedicated social media manager allows fire departments to effectively convey their messages, provide important updates, and foster a positive relationship with the community. This role is distinct in its focus on digital communication strategies and requires knowledge of social media trends and analytics to enhance the department's outreach and responsiveness online.

The other roles mentioned, such as community outreach coordinator, public information officer, and social media consultant, may involve aspects of communication and community engagement, but they do not specifically concentrate on the management and strategy of social media platforms in the same manner that a social media manager would.